This article is contributed by Mr. Sugato Roy

Career options and choices have undergone a sea change as far as the young generations are concerned
today. Although secured jobs and a good decent salary remain the foremost choice, Gen X and the Gen Y
segments believe in taking up careers that are exciting, mentally satisfying, and out of the ordinary. More
such offbeat options are being discussed hereunder.

 Professional Photography: To be a successful professional photographer one has to have a perfect
blend of artistic, technical, and highly creative insight. One can enroll himself in any reputed
photography courses and receive a certificate or diploma. Openings are there in media houses,
advertising agencies, designing and printing firms apart from operation as an independent
photographer.
 Digital Marketing Specialist: Currently one of the most lucrative jobs for career aspirants, a digital
marketing specialist conceptualizes and decides on the various strategies to be adopted for
promoting and marketing the organization’s products online. The person concerned has to have a
very good idea about SEO, principles of marketing, handling of social media vehicles, content
marketing, and email marketing. A digital marketing course will come in very handy.
 Blog Writer: The job of a blog writer is very important in the sense that how he presents his blog,
write up or article can make or break an organization. Apart from excellence in the languages
whether English or Vernacular, he has to have a good grip on planning, research, and a thorough
knowledge of the subject he is writing on.
 Gerontology and Caregiving: Senior citizens in all families have given a substantial part of their time
and life to raise the younger generation. Gerontology is the study of aging and understanding the
psychological, social, and cultural requirements of the aged people and helping them in whatever
appropriate ways it can be done even by caregiving. In a highly specialized science, one has to have a
good idea of medicine as well as psychology.
 Forensic Sciences: This career option is ideal for those with an investigative and analytical mind.
Criminalistics, as it is also known, is governed by the sciences of civil and criminal laws. One can
pursue a forensic sciences course after class 12 and can obtain a graduate degree in forensic science.
Openings are mainly in the police departments as well as in the armed forces, One can also operate
as an independent forensic consultant.
 Film Studies: Cinema has been and will remain a very important medium for the masses. Film study
is now a highly recognized academic area where the theoretical, practical, historical, and critical
approaches to this medium are researched and dealt with. One can learn the approaches to film
making both commercials as well as for advertising and audiovisual presentation.
 Hospitality Management: A comprehensive course, hospitality management blends the study of
comfort, customer safety, food, hygiene, and entertainment in a hotel, restaurant, bar and pub,
tourist spot and resort, or any other venue for entertainment. Lots of global brands both in India and
abroad including the aviation industry and the shipping lines regularly recruit personnel from the
hospitality management sectors.